Exploring Challenges and Opportunities in the Pottery Industry of the Northern Zone of Bangladesh

Abstract

The aim of this study is to identify and analyze the barriers that impede the advancement of the pottery sector in the northern zone of Bangladesh. This study employed a qualitative methodological approach, utilizing purposive sampling to select 24 respondents directly involved in the pottery industry. Open-ended face-to-face interviews were conducted to collect data using a semi-structured questionnaire. The findings of the research shed light on the multifaceted challenges faced by the pottery industry, along with potential avenues for future development. Despite its cultural significance, the pottery industry is often overlooked and marginalized. This lack of recognition, coupled with labor shortages and raw material scarcity, has contributed to the stagnation of the industry, particularly in the northern region of Bangladesh. The research underscores the need for policymakers to recognize and address the systemic challenges faced by the pottery industry. Policy interventions focused on providing financial support, access to markets, gender equity, and training programs can facilitate the modernization and expansion of pottery businesses.