Rajshahi University Journal of Social Science and Business Studies

Editorial Note

I am delighted to announce that the 28^th volume of the Rajshahi University Journal of Social Science and Business Studies (RUJSSBS) has come out in print after some delay from its schedule. The delay is due to several problems, including dearth of quality papers and the double-blind peer review process. As one of the central journals of the University of Rajshahi, RUJSSBS always emphasizes on publishing papers on the subjects and fields relevant to the development of society, culture, economy, and business aspects involving national and international concerns. The journal always encourages researchers and academics to write thought-provoking articles that include empirically tested hypotheses using various theories and models of social science and business studies. 

As the journal aims to encourage interdisciplinary research on different aspects of society, politics, economy, business, and development across the disciplines of social science and business studies, this issue presents various submissions by the contributors. The six papers contained in this volume covered important and contemporary topics including major challenges of agricultural practices in Northwestern Bangladesh; labor market impact of lockdown measures and coping strategies of the vulnerable people; evolution and development of food security concept; management's disclosure of long-term relationship between return and transaction volume and its impact on stock; higher education quality assessment at public university; and other entertainment media and art form parallel to film in Bangladesh. 

I am inspired to see that young researchers and faculty members from around the country have contributed insightful and provocative papers to this volume. I am confident that this publication would stimulate them to engage in further research endeavour, and encourage other researchers as well. Anonymous reviewers with relevant fields of specialization have critically reviewed the papers. I am thankful to them for their critical evaluation and insightful comments. I also thank the contributors for their trust, patience and timely revisions.

Publication of this volume is the fruit of untiring efforts and dedications of the members of the Editorial Board. Professor Dr. Pradip Kumar Panday of Mass Communication and Journalism Department contributed a lot before he joined as a member in the Bangladesh Public Service Commission. The Member-Secretary of the journal and the staff of the Publications Office assisted the Editorial Board in doing the secretarial and printing jobs. On behalf of the Editorial Board, I remain thankful to all of them. 

Finally, I recognize the encouragement and support given by the top management of the University of Rajshahi in publishing this volume of the journal. 

Professor Dr. Md. Elias Hossain

Editor-in-Chief